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How do psychologists define and measure creativity? What role does Nature and Nurture play in the development of creativity? How does the creative genius come up with a Big Idea? What is the link between creative problem-solving, motivation and knowledge? How can a group of individuals work together and design an innovative solution to a vexing problem? How do artists and poets in the East and West differ? Hoes does creativity manifest itself in different societies in the past and present? What is wrong with the myth of the lone genius who defies society to come up with an original idea?  All these questions and more are tackled in this new book, which is based on the latest thinking and research on creativity. It will help the interested learner to gain a deep understanding of the psychology of creativity.

Reviewer’s comment

Kwang’s book provides a comprehensive view on individual creativity, group creativity and contextual creativity. It shows how creativity is understood from the psychological perspective. As a lecturer and trainer on creativity, Kwang has written a book that is easy to read for beginning and advanced learners of creativity. It provides new insights into how creative behaviour can be nurtured. It is worthwhile spending time to read this book.

Dr Tan Ai-Girl, Author of “Creativity: A Handbook for Teachers”

Book Chapters

Chapter 1 — Theoretical Perspectives of Creativity

Chapter 2 — Methodological Approaches to Creativity

Chapter 3 — Nature and Nurture of the Creative Personality

Chapter 4 — Dynamics of Creative Problem-Solving

Chapter 5 — Group Creativity

Chapter 6 — Creativity in Context

Click here for a preview of Psychology of Creativity – Chapter 1.

CALL US: 9780 2202 / 9118 3014

EMAIL US: aikkwang@singnet.com.sg / kwang@idearesort.com

ADDRESS: Blk 481, #07-401
Pasir Ris Drive 4 Singapore 510481

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