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To live a meaningful life on earth, we should realize our creative potential. To achieve this cherished goal, we should develop a good understanding of what creativity is. Psychological research has provided a clearer picture of this mysterious phenomenon, but many questions and controversies remain. Are creators born or made? Is there a link between creativity and madness? Does good mood enhance creativity and bad mood kill it? Are creative students cursed? Why are Asians less creative than Westerners? How do you foster employee creativity?  In this new book, Dr Ng Aik Kwang sheds light on these questions and controversies, by reviewing the latest research and findings in the psychology of creativity.

Reviewer’s comment

Creativity is a fascinating topic to delve into. As a veteran of four books on this subject, Kwang is the perfect guide for this intellectual excursion into the subtleties and complexities of the creative mind. The reader who wants to learn more about creativity, but who has no time to comb the learned journals for the answers, will be delighted with this authoritative guide on creativity. Enlightening and intellectually invigorating!

Dr Kong Siew Lang (Gloria), Author of “Developing Critical Thinking Skills for Teaching & Learning”

Book Chapters

Chapter 1 – What is creativity?

Chapter 2 – Are creators born or made?

Chapter 3 – Are creative students cursed?

Chapter 4 – How do you foster employee creativity in an organization?

Chapter 5 – Does good mood enhance creativity and bad mood kill it?

Chapter 6 – Are creators mad?

Chapter 7 – Why are Asians less creative than Westerners?

Click here for the preview of Creativity: Questions & Controversies – Chapter 2.

CALL US: 9780 2202 / 9118 3014

EMAIL US: aikkwang@singnet.com.sg / kwang@idearesort.com

ADDRESS: Blk 481, #07-401
Pasir Ris Drive 4 Singapore 510481

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